Max Corman Penzel

Max Corman Penzel

Sr. Manager
SME
Cleveland

Max is a Senior Manager at INSIGHT2PROFIT, with more than 6 years of consulting experience, leading and supporting clients in B2B pricing and margin management strategies and implementation.  Max is known for bringing a strategic and creative approach to commercial challenges. His client experience spans across more than 5 industries, including route-based service (sanitation, garment, construction), oil and gas, packaging, and industrial manufacturing and distribution. Max has successfully driven over $150 million of margin improvement during his time at INSIGHT.

Examples of Max’s experience include:

  • Designed a pricing engine with full Salesforce integration for a leading portable sanitation provider, resulting in pricing standardization, structural improvements, and 36-month top-line revenue growth of $120M
  • Delivered a gross margin improvement exceeding 10% for a construction materials reprocessor through the development of a market-based pricing model paired with Voice of Customer market research
  • Led a 3% margin improvement for a highly competitive and commoditized restaurant packaging company through net price increases and the development of a Configure Price Quote engine

Max earned his B.A. in Business from the University of Rochester.