Articles by Mike Brenner
We are in unchartered waters of a global pandemic and macroeconomic uncertainty. In this environment, how should businesses adjust their strategies to best address the unpredictable market? Are price cuts – or price increases – warranted to pro
Wallet share looks at your existing book of business, and asks: “customer by customer, how much business am I getting and who is getting the rest?”
Customers appreciate having market-relevant pricing available immediately when requested, especially if they’ve been shopping around.