Find your ideal pricing structure for long-term effectiveness.
From SaaS pricing, to bundled services, to selling a mix of direct-to-consumer and distributors, monetization structures in technology, media, and telecommunication (TMT) businesses can become very complex very quickly. Even in instances of simple pricing tiers, setting and managing prices can become a cat-and-mouse game with market and competitive factors.
INSIGHT’s approach for TMT businesses is tailored based on your specific industry, market conditions, and business objectives. We apply our rigorous, proven methodologies to answer critical questions about the effectiveness of your existing pricing strategy and surface opportunities to grow customers and EBITDA. From retention strategies, new product launches, bundling and packaging options, and contract management, INSIGHT’s goal is to deliver positive growth results according to your unique business needs.
Once a pricing approach is developed, we codify it into pricing engines that can be delivered to your team through system integrations, tailored software applications, and robust analytics for centralized adoption and management. We then deploy capabilities such as A/B testing, churn alerts, and willingness-to-pay studies to ensure long-term sustainability and effectiveness of your programs.
Common Challenges
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Ideal Pricing Models
Monetization structures in this industry are diverse and multifaceted. INSIGHT uncovers market intelligence and develops robust segmentation to determine the ideal pricing model for service-based, subscription-based, or mixed offerings and the financial implications or other downstream effects.
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Product Lifecycle
From new product introductions to sunsetting features or brands, pricing should be optimized throughout the product lifecycle based on customer and market appetite and perception in consideration with business growth objectives and related product offerings, such as the ability to upsell.
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Bundling
Determine the right bundles of products, services, and support that appeal to customers while also maximizing profitability by scientifically connecting features and price points with different customer segments.
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Retention & Renewal Strategies
The renewal process can quickly cause friction with customer relationships and overconsume resources. Instead of dreading renewals, INSIGHT can help build proactive retention strategies and renewal processes for managing margin goals as well as customer expectations and trust.
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Product Ambiguity
Customers may not understand the value or features of certain products or services. Sales reps may not have the technical knowledge or centralized support to price according to value. This combination of ambiguity leads to unnecessary discounting, misaligned pricing, and longstanding freemiums.
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Contract Pricing
Contract pricing adds complexity to pricing and retention, especially if agreements span a mix of services, equipment, and subscriptions. Businesses need to centrally capture and manage every aspect of contracts, from standard pricing to payment terms.
What Our Clients Are Saying
Director of Pricing, Software & Enterprise Technology
President, Software & Enterprise Technology
Meet Our Experts
With over 250 dedicated pricing strategy experts, our team helps businesses achieve profit and EBITDA growth through our process proven on over 800 engagements since our founding in 2006.