Technology, Media & Telecommunications (TMT)

Find your ideal pricing structure for long-term effectiveness.
From SaaS pricing, to bundled services, to selling a mix of direct-to-consumer and distributors, monetization structures in technology, media, and telecommunication (TMT) businesses can become very complex very quickly. Even in instances of simple pricing tiers, setting and managing prices can become a cat-and-mouse game with market and competitive factors.
INSIGHT’s approach for TMT businesses is tailored based on your specific industry, market conditions, and business objectives. We apply our rigorous, proven methodologies to answer critical questions about the effectiveness of your existing pricing strategy and surface opportunities to grow customers and EBITDA. From retention strategies, new product launches, bundling and packaging options, and contract management, INSIGHT’s goal is to deliver positive growth results according to your unique business needs.
Once a pricing approach is developed, we codify it into pricing engines that can be delivered to your team through system integrations, tailored software applications, and robust analytics for centralized adoption and management. We then deploy capabilities such as A/B testing, churn alerts, and willingness-to-pay studies to ensure long-term sustainability and effectiveness of your programs.
Common Challenges
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Ideal Pricing Models
Monetization structures in this industry are diverse and multifaceted. INSIGHT uncovers market intelligence and develops robust segmentation to determine the ideal pricing model for service-based, subscription-based, or mixed offerings and the financial implications or other downstream effects.
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Product Lifecycle
From new product introductions to sunsetting features or brands, pricing should be optimized throughout the product lifecycle based on customer and market appetite and perception in consideration with business growth objectives and related product offerings, such as the ability to upsell.
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Bundling
Determine the right bundles of products, services, and support that appeal to customers while also maximizing profitability by scientifically connecting features and price points with different customer segments.
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Retention & Renewal Strategies
The renewal process can quickly cause friction with customer relationships and overconsume resources. Instead of dreading renewals, INSIGHT can help build proactive retention strategies and renewal processes for managing margin goals as well as customer expectations and trust.
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Product Ambiguity
Customers may not understand the value or features of certain products or services. Sales reps may not have the technical knowledge or centralized support to price according to value. This combination of ambiguity leads to unnecessary discounting, misaligned pricing, and longstanding freemiums.
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Contract Pricing
Contract pricing adds complexity to pricing and retention, especially if agreements span a mix of services, equipment, and subscriptions. Businesses need to centrally capture and manage every aspect of contracts, from standard pricing to payment terms.
What Our Clients Are Saying
Director of Pricing, Software & Enterprise Technology
President, Software & Enterprise Technology
Meet Our Experts
With over 250 dedicated pricing strategy experts, our team helps businesses achieve profit and EBITDA growth through our process proven on over 800 engagements since our founding in 2006.
Andy Voelker
Andy is a Principal at INSIGHT2PROFIT bringing over 20 years of strategy consulting experience, specializing in pricing, analytics, strategy and operations. He has led numerous B2C pricing and commercial strategy engagements at INSIGHT and has deep retail experience as an operator.
Prior to joining INSIGHT, Andy spent 10 years at Ace Hardware, where he held multiple leadership positions encompassing all aspects of cost/price management and analytics to support the merchandising organization. Prior to joining Ace Hardware, Andy spent 10 years in Accenture’s retail practice focusing on pricing and promotion strategy and operations.
Examples of Andy’s experience include:
- Built a team of 16 analytical professionals focused on managing wholesale and retail profitability through analytics and cost/retail management
- Led a complete redesign of cost change management process, technology and reporting, leading to greater efficiency, accuracy and visibility
- Effectively navigated an entire organization through tariffs, pandemic-related pricing and supply challenges, and historic rates of inflation, all while growing profitability and maintaining competitiveness
- Led a team of more than 35 professionals focused on improving productivity of retail model through store planning, space and assortment planning, retail pricing, power aisle, store environment and GNFR
Andy earned his B.S. in Chemical Engineering from the University of Illinois at Urbana-Champaign.
Chris Gougler
Chris is a Director of Private Equity at INSIGHT2PROFIT, with 9 years of professional experience with the company. He began as a Business Analyst and has progressed through roles including Associate, Consultant, and Manager of Business Development.
Chris specializes in pricing and profit strategy, account leadership, and generating new sales opportunities. His track record demonstrates his exceptional talent for relationship building, leveraging advanced analytics and strong interpersonal skills to drive client success.
Prior to joining INSIGHT, Chris worked for the State of Illinois where he managed State and local political campaigns.
Chris earned his MBA in Marketing and Statistics from George Washington University and his B.A. in Political Science from DePauw University.
Gary Gebenlian
Gary is a Principal at INSIGHT2PROFIT, bringing over 20 years of experience dedicated to unlocking growth within the consumer, hospitality, retail, and technology sectors. He co-founded a technology start-up in the dining space, played a pivotal role in the growth of an early online-to-offline hospitality commerce business, and led marketing and e-commerce for a Private Equity-backed B2B enterprise.
Gary is passionate about growing businesses by integrating science (data, algorithms) with art (change management, effectiveness) across industries. He excels in pricing strategy, growth strategy, and general management.
Examples of Gary’s experience include:
- Led discovery for an environmental services business, identifying and implementing opportunities to drive a 10% incremental profit, actions included addressing peer-price-index outliers, improving fee/surcharge realization, enforcing list-prices in advantaged areas, establishing analytics capability, and implementing governance/cadence for sustained gains
- Led assessment and implementation of customer-specific repricing of lists and discounts and pricing quick-wins for a multinational transportation and logistics services company, targeting $45M of incremental profit
- Led assessment and implementation of target inflationary price adjustments, margin floor implementation, measurement and reporting structure and capability for an industrial equipment manufacturer, generating mid-single-digit impact for core products and double-digit impact for parts.
- Led design and implementation of a segmented margin-target model for a transportation services business with nationwide operation, generating 8% revenue impact to the bottom-line during the pilot phase
Gary earned his MBA from Northwestern University, Kellogg School of Management and a B.S. in Engineering and Computer Engineering from McGill University.
James Padget
James is a Director at INSIGHT2PROFIT. He has 10 years of experience in strategy consulting, pricing and commercial strategy consulting, and corporate & commercial strategy roles. He specializes in pricing strategy & commercial excellence with a diverse industry background spanning both B2B and B2C sectors, both as a consultant and industry leader. James takes the lead on several projects within INSIGHT’s portfolio, with typical client engagements ranging greater than 1 year.
Prior to joining INSIGHT, James served as a Director of Pricing Strategy at The Home Depot and Consultant at the Boston Consulting Group. Additionally, he worked in Corporate Strategy & Business Development at ADP and Strategy & Analytics Consulting at IBM.
Examples of James’s experience include:
- Led a project for a B2C graduation supplies company, achieving $10M EBITDA improvement in 6 months through value-based pricing, market surveys, competitor web price scrapes, and transaction data
- Directed a $30M pricing excellence strategy for a $1.5B B2B seller of uniform and facilities supplies, addressing margin leakage, price variance, cost headwinds, and commercial gaps
James earned his MBA in Decision Sciences from Duke University, Fuqua School of Business, and a B.S. from Georgia Institute of Technology, where he graduated Summa Cum Laude.
Jonathan Durkee
Jonathan brings over 20 years of experience in the B2B software industry primarily in product and general management to his role as Chief Operating Officer at INSIGHT2PROFIT.
Prior to joining INSIGHT, Jonathan was with Verizon Connect where he served as General Manager for a business unit focused on expansion into a new product category while also serving as Vice President of Product Management for the large and rapidly growing core GPS vehicle tracking segment. Jonathan has experience serving customers of all sizes, with companies at all stages of growth as well as experience working in and across multiple functions.
Jonathan earned his B.A. in Mass Communications from Miami University.
Matt Busch
Matt is the Senior Vice President of Private Equity at INSIGHT2PROFIT. With over 25 years of diverse experience in commercial, private equity, and management consulting industries, Matt enhances the Commercial Leadership Team’s knowledge of private equity clients’ challenges and identifying opportunities to deliver capabilities and unmatched value across all stages of the deal lifecycle.
Matt’s expertise spans the commercial landscape, encompassing pricing, revenue management, marketing, loyalty programs, sales, distribution, demand planning, inventory, and channel and merchandizing strategies across various industries. He collaborates with private equity firms and C-suite executives, including CEOs, Chief Commercial Officers, Chief Marketing Officers, Chief Data & Analytics Officers, Chief Revenue Officers, Chief Risk Officers, Chief Digital Officers, and other leaders to develop targeted strategies aimed at maximizing enterprise value and minimizing risk.
Before joining INSIGHT, Matt led strategy and oversaw the delivery of large-scale value creation projects in diverse industries. He built and managed high-performing client relationship organizations and played a key role in transformative turnarounds and growth initiatives at companies such as Equifax and Revenue Analytics.
Matt earned his B.S. in Management from Southern Cross University.
Steven Blanck
Steve is a Principal at INSIGHT2PROFIT, with over 18 years of experience as a strategy and operations leader. His expertise covers various areas including commercial due diligence, financial due diligence, growth strategy, M&A integrations, and pricing. Steve has advised executives, private equity managers, and functional leadership teams in establishing the vision, structure, process, and technology for achieving long-term, sustainable transformations.
Examples of Steve’s experience include:
- Developed a pricing platform for a leading professional services automation SaaS platform, driving a 20% improvement in client renewal rates over multiple years and achieving a 5-6% realized price increase in the first year, implemented a customer success model that analyzed target pricing based on factors like cost to serve, upsell and cross-sell potential
- Achieved a 15% EBIT recurring price improvement for a global client in the medical device parts industry, led the development efforts for the existing customer base, overseeing a full process re-engineering of pricing model and processes, implemented the client’s first quoting tool, facilitating quicker turnaround and more profitable deals
- Delivered over $6M in price impact for a leading North American customs brokerage business, created a complex client outlier to identify target pricing and added a salesforce enablement tool to enhance visibility into customer performance and revenue growth opportunities
Steve earned his MBA in Finance, Strategy, and Managerial Economics from Northwestern University, Kellogg School of Management and his B.A. in Political Science and Government from Northwestern University.
Tom Jacobson
Tom is a Senior Advisor at INSIGHT and partners with C-Suite executives to architect major pricing and commercial strategy transformations, bringing deep expertise in digital commerce, negotiations, and customer and market analytics. A globally recognized thought-leader, author, and key contributor to several books including Selling Through Someone Else, The Oxford Handbook of Pricing Management, and Contextual Pricing, Tom is frequently cited in the press for his perspectives on consumer behavior, price, and luxury. Tom brings a unique perspective to his work, and trains client leaders and sales teams on mastering the role of brain chemistry in negotiation effectiveness.
Prior to joining INSIGHT, Tom spent 15 years as the global leader of Accenture’s Pricing and Commercial Strategy Practice and was a member of the NA Leadership Team of CEO and Growth Strategy. He served in an executive role at a price and profit optimization software company and has held various leadership positions in consulting and industry.
Tom has a graduate level education in both Psychology and Finance/Strategy.
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