List and Discount Pricing Strategy
List prices are an effective way to communicate product value and relative positioning, and to provide guidance in a multi-channel distribution strategy. Businesses with list prices that are visible to customers and other market participants benefit from having a discount strategy in place. For clients with large, commodity-based product portfolios, we often see discounting practices that run the gamut from disorganized and complicated to extremely simplistic. INSIGHT2PROFIT can help you establish a discounting structure that:
- Identifies the level of discount required based upon the type of customer or transaction
- Takes into account the value each of your products provides to customers
- Is easy for your sales team to understand and manage