Our People

Alex is a Principal at INSIGHT2PROFIT with 10 years of experience as a pricing consultant. He excels in defining pricing strategy, developing pricing excellence roadmaps, enhancing salesforce effectiveness, providing negotiation training, and delivering targeted high-yield price increases with our partners.

Examples of Alex’s experience include:

• Launched pricing process for a protein distributor with revenues exceeding $4B, providing profit-maximizing weekly price recommendations to approximately 80 buyers across 12 branches, resulting in a $7M pricing impact over 18 months
• Developed contract negotiation package, timeline, and best practices for a $700M industrial firm, including terms and conditions, scorecard, competitive scorecard, optimal timeline with stakeholder inclusion, and price scenario calculator
• Created $1M lift on $30M of revenue through a target price incentive program at a mid-size eCommerce company; secured management buy in, leveraged dashboard reporting, and aligned incentives to deliver results
• Identified $4M in discounting leakage leveraging a percentile-based peer benchmark model at a manufacturer with revenues exceeding $250M; built a recommendation engine to capture the price leakage and realign price positioning

Alex earned his MBA in Finance with a focus in Pricing from the University of Rochester, Simon Business School and a B.S. in Finance from Penn State University.

Amanda is a Director of Business Development at INSIGHT2PROFIT. Amanda has over 7 years of experience with INSIGHT and specializes in identifying profit opportunities and devising solutions to drive sustainable and scalable impact.

She began her career at INSIGHT as a member of our Delivery team where she led dynamic price modeling, hands-on change management and continuous improvement initiatives. Now, Amanda leverages her experience to lead our Business Development group, ensuring new client partnerships have a clear and value accretive scope, with a shared vision of success.

Amanda earned her B.A. in Economics and Management with a minor in Leadership Studies from Marietta College.

Amanda is the Director of Human Resources at INSIGHT2PROFIT, bringing over 15 years of diverse industry HR experience. She excels in compensation, project management, payroll, training and development, and talent acquisition. Amanda is passionate about fostering growth and retaining engaged teams, leveraging her expertise to drive success across multiple HR domains.

Prior to joining INSIGHT, Amanda served as a Human Resources Business Partner at Lincoln International. In this role, she partnered with leaders to support workforce strategy, talent development, performance management, and employee engagement in the firm’s M&A practice.

Amanda earned her B.S. in Psychology and English from the University of Wisconsin-Madison and is certified by the Society for Human Resource Management.

Andrew is a Principal at INSIGHT2PROFIT. He has more than a decade of experience driving pricing excellence and enhancing client experiences across various sectors including manufacturing, industrial, B2B2C consumer, and distribution. He has led price transformation initiatives across more than 25 engagements contributing to over $200M in EBITDA impact through pricing transformation.

Examples of Andrew’s experience include:

• Implemented multiple quoting tools and pricing engines, achieving significant impact in the waste management service sector driving $1M of impact within the first 90 days of the pilot and $50M during the subsequent national rollout
• Execution of many value-based pricing frameworks within global industrial manufacturing resulting in over $70M of EBITDA generation over multiple years
• Reduced Pay Per Click Marketing (PPC) spend by $7M through A/B testing for a supplier of residential building materials
• Utilized competitive benchmarking through web-scraping within the ecommerce space to help drive $14.5M in margin improvement through price within the first 4 months

Andrew earned his B.S. in Accounting from The University of Akron and an A.A. in Business Administration from North Central State College.

Andrew is Director of Information Technology at INSIGHT2PROFIT. Andrew has more than 38 years experience in the IT field. He is an experienced Infrastructure leader with a proven track record of success building and managing teams to deliver exceptional service and a stable foundation to support business growth across multiple industries. He has strong experience in ERP implementation, is knowledgeable and adept in cloud/virtualization and networking technologies.

Prior to joining INSIGHT, Andrew held numerous leadership roles.  Most recently, he was a Senior Infrastructure Director at Securitas Electronic Security, Inc., a trusted security provider, and Senior Vice President of Information Technology at Stratus, a nationwide brand implementation company.

Andrew earned his A.S. degree from Eastern Florida State College.

Andy is the Director of Market Intelligence at INSIGHT2PROFIT, possessing over 16 years of experience. Andy has overseen consulting engagements across a diverse array of B2B and B2C markets, encompassing packaging, industrial equipment, building materials, industrial distribution, SaaS solutions, EdTech, and consumer durables and nondurables.

Throughout his career, Andy has led hundreds of market intelligence engagements for private equity firms, Global 500 companies, and other industry leaders, facilitating revenue and profit growth through actionable market insights. He specializes in designing complex research programs leveraging expert interviews, survey research, and secondary data sources to compile the necessary market and competitive intelligence for successful long-term strategies. His areas of expertise include voice-of-customer analysis, competitive intelligence, market size assessments, channel intelligence, and identifying customer needs.

Prior to joining INSIGHT, Andy spent 13 years at The Freedonia Group, a provider of market intelligence consulting services for strategic decision-making in B2B and industrial markets. In his last five years at Freedonia, Andy led their Custom Research division, overseeing research delivery and revenue growth. Prior roles at Freedonia included Project Manager and Senior Research Analyst, where he refined his skills in competitive intelligence, market analysis, voice-of-customer analysis, primary research, consulting, and project management.

Andy earned his M.A. in Economics from Cleveland State University and a B.A. in Economics and International Affairs from Xavier University.

Andy is a Principal at INSIGHT2PROFIT bringing over 20 years of strategy consulting experience, specializing in pricing, analytics, strategy and operations. He has led numerous B2C pricing and commercial strategy engagements at INSIGHT and has deep retail experience as an operator.

​Prior to joining INSIGHT, Andy spent 10 years at Ace Hardware, where he held multiple leadership positions encompassing all aspects of cost/price management and analytics to support the merchandising organization. Prior to joining Ace Hardware, Andy spent 10 years in Accenture’s retail practice focusing on pricing and promotion strategy and operations.

Examples of Andy’s experience include:

• Built a team of 16 analytical professionals focused on managing wholesale and retail profitability through analytics and cost/retail management
• Led a complete redesign of cost change management process, technology and reporting, leading to greater efficiency, accuracy and visibility
• Effectively navigated an entire organization through tariffs, pandemic-related pricing and supply challenges, and historic rates of inflation, all while growing profitability and maintaining competitiveness
• Led a team of more than 35 professionals focused on improving productivity of retail model through store planning, space and assortment planning, retail pricing, power aisle, store environment and GNFR

Andy earned his B.S. in Chemical Engineering from the University of Illinois at Urbana-Champaign.

Bob is a Solution Architect at INSIGHT2PROFIT with 32 years of experience as an application architect. He is a skilled vulnerability management professional who designs and implements IT system architectures that deliver technological solutions to improve operational efficiencies, meet performance and scalability requirements, ensure security, and provide the right solutions to stakeholders.

Prior to joining INSIGHT, Bob was most recently a Senior Software Developer for TMW Systems, a solutions provider in the transportation services sector. Before TMW Systems, he was a Senior Architect at Trebortech Consulting, Inc., where he developed various business information and data access layers utilizing Entity Framework, SQL Server, WCF, and C# for clients.

Bob holds a B.S. from Bowling Green State University and several Open Web Application Security Project (OWASP) certifications.

Brian is a Director on the Transaction Services team at INSIGHT2PROFIT, bringing over a decade of consulting experience. He specializes in pricing, sales, and market intelligence, primarily supporting private equity firms, investment banks, and Global 1000 clients. Brian guides clients through strategic decision-making processes during buy/sell-side engagements and post-acquisition diagnostics. He has led over 20 diligence engagements, focusing on identifying enterprise value, uncovering profit opportunities, and setting strategic goals.

Prior to joining INSIGHT, Brian spent 11 years at The Fredonia Group, a provider of market intelligence consulting services for strategic decision-making in B2B and industrial markets. During his tenure, he focused on leading clients towards informed business decisions via growth consulting and market analytics.

Examples of Brian’s recent experience includes:

• Provided buy-side diligence support for a pharmaceutical products manufacturer, identifying pricing opportunity across direct and distribution channels
• Offered sell-side diligence support for a chemical producer, identifying new product segmentation, historical price realization, current pricing strategy, and forward-looking pricing roadmap

Brian earned his M.A. and B.A. in Economics from Kent State University.

Brian is the Vice President of Talent Acquisition at INSIGHT2PROFIT, with over a decade of experience in building high-performing teams. He is passionate about strategically identifying, attracting, and retaining top-tier talent to drive business growth. Brian excels in aligning talent acquisition with the organization’s long-term vision, promoting diversity and inclusion, and optimizing recruitment processes for evolving market dynamics.

Prior to joining INSIGHT, Brian held several positions as Vice President of Talent Acquisition, Director or Head of Global Talent Acquisition with such organizations as Coyote Logistics, Verizon Connect, Fleetmatics and GVW Group.

Examples of Brian’s experience include:

• Spearheaded transformative initiatives, that streamlined INSIGHT’s hiring processes and elevated the caliber of hires
• Harnessed advanced analytics and AI tools to anticipate hiring needs, reduce time-to-fill positions, and drive efficiency using data-driven decision-making
• Cultivated a culture of continuous learning, by investing in his team’s professional development to ensure they remain industry leaders, while championing diversity and inclusion with strategies that enhance workforce diversity and foster inclusivity

Brian earned his B.S. from Eastern Illinois University.

Carl Will serves as an Executive Advisor at INSIGHT2PROFIT, bringing over two decades of C-suite and executive leadership experience. A charismatic and pragmatic leader, Carl is known for building high-performing teams, accelerating growth, and delivering measurable financial results. He excels at partnering with colleagues and clients to solve complex challenges and drive sustained financial impact.

Before joining INSIGHT, Carl built a diverse leadership portfolio across various industries, including professional services, industrial, medical, operations, manufacturing, and private equity. Prior to joining INSIGHT2PROFIT, Carl served as the President and CEO of Sunrise Windows and Doors. Prior to that, he held senior Commercial and Operational leadership positions at Applied Industrial Technologies, a global industrial distributor; Invacare, a leading manufacturer and distributor of home and long-term medical products; and GE Lighting.

Carl earned his MBA from Duke University, The Fuqua School of Business and completed his BBA in Accounting from The Ohio State University.

Charles is a Principal at INSIGHT2PROFIT, leveraging over 25 years of pricing experience in both industry and consulting services.  He has driven price realization and building pricing capabilities across a multitude of clients. Charles has experience in developing and leading price realization strategies across multiple organizations with revenues exceeding $1B during his tenure as a consultant and industry practitioner.

Prior to joining INSIGHT, Charles worked for Booz & Co. as a general management consultant developing and implementing pricing strategies and capabilities globally.  He also created and led strategic pricing teams for several large consumer packaged goods companies, building capabilities and price strategies from the ground up.

Examples of Charles’ experience include:

• Established pricing teams, processes, analytics and governance for a large food/snack manufacturer in the U.S. and Australia/New Zealand; developed pricing strategies across the portfolio, achieving +3% price realization while mitigating channel conflict
• Provided a price quoting tool for an industrial client in the U.S. and Europe that incorporated key value drivers of new products, enabling the client to capture more value from new offerings driving substantial revenue improvement
• Developed a new pricing strategy for a software provider that resulted in a +30% increase in revenue by capturing true value provided to their client’s versus selling, transitioning from a software license to subscription model

Charles earned his MBA and B.A. in Finance from the University of Chicago, Booth School of Business.

Chris is the Vice President of Sales at INSIGHT2PROFIT, bringing over 25 years of leadership experience focused on organizational growth, sustainable change management, and project leadership. He collaborates with both corporate entities and private equity firms to uncover business potential, leveraging strategic and operational improvements to enhance existing pricing methods. Chris’s expertise in pricing and change management helps clients identify and capitalize on often overlooked opportunities for margin enhancement, demonstrating how even slight price improvements can significantly boost their EBITDA.

Chris is well-versed in various aspects of the business landscape, specializing in Price Management, Pricing Strategy, Price Leaks, Software Development, Change Management, Project Management, B2B, and Private Equity.

Chris earned his B.S. in Finance from John Carroll University.

Chris is a Director of Private Equity at INSIGHT2PROFIT, with 9 years of professional experience with the company. He began as a Business Analyst and has progressed through roles including Associate, Consultant, and Manager of Business Development.

Chris specializes in pricing and profit strategy, account leadership, and generating new sales opportunities. His track record demonstrates his exceptional talent for relationship building, leveraging advanced analytics and strong interpersonal skills to drive client success.

Prior to joining INSIGHT, Chris worked for the State of Illinois where he managed State and local political campaigns.

Chris earned his MBA in Marketing and Statistics from George Washington University and his B.A. in Political Science from DePauw University.

Chris is the Vice President of Client Team Staffing at INSIGHT2PROFIT where he partners with leaders to ensure teams have the talent meet and exceed client expectations while providing opportunities for team members to develop and grow professionally in ways that are meaningful and rewarding.

Prior to joining INSIGHT, Chris held various managerial roles, including Senior Engagement Manager at Aspirant, a global management and technology consulting firm. He also served in management positions at the Cleveland Clinic Foundation and Deloitte Consulting. At KeyBank, he held the role of Senior Vice President, Talent Management, where he served as a trusted advisor for Key’s Executive and Senior Leadership Team collaborating on succession planning, executive onboarding, and organizational redesign.

Chris earned his M.A. in National Security Studies from Georgetown University and his B.A. in Diplomacy and Foreign Affairs and History from Miami University. He holds certifications in Change Leadership from Guidehouse, as a facilitator in Situational Leadership, debriefing and coaching through Hogan Assessments, and is a Certified Professional Coach.

Christopher is a Director at INSIGHT2PROFIT with over 15 years of industry and consulting experience in strategy, pricing, finance, and commercial leadership roles serving companies in chemicals, manufacturing, industrial distribution, and education.

Prior to joining INSIGHT, Christopher led commercial, marketing, pricing, and strategy teams at PPG Industries.  In addition, he served for four years as a U.S . Army officer.

Examples of Christopher’s experience include:

• Led an engagement with a large U.S. B2B manufacturer that involved identifying and allocating significant cost-to-serve elements such as purchase price variance, freight, rebates, and payment terms
• Led an engagement with a large HVAC distributor that aligned pricing processes among multiple recent acquisitions and identified multiple areas of profit leakage resulting in a margin increase of over 10%
• Drove an engagement focused on aligning costing processes between a large multinational supplier to the metalworking industry; identifying several crucial disconnects due to acquisitions and ERPs, enabling consistent costing and pricing capture.
• Spearheaded marketing, pricing, business development, and Canadian sales for large protective coatings supplier.
• Held multiple finance roles, including corporate FP&A, finance manager for a large, flat glass producer, and internal auditor; experienced in analytics, costing, forecasting, and budgeting

Christopher earned his MBA in Finance and a BBA in Accounting from the University of Notre Dame.

Damian is a Director with INSIGHT2PROFIT with over 12 years of commercial and operational experience. His background includes roles in Sales, Corporate FP&A, and 7 years dedicated to Pricing Consulting. Damian specializes in B2B pricing strategy and execution, as well as demand planning and inventory management. He has led numerous engagements globally with manufacturing, distribution, and service clients, serving as a subject matter expert in price measurement for INSIGHT.

Prior to joining INSIGHT, Damian spent 3 years in corporate FP&A as a Senior Analyst for a large private equity owned business, contributing to profit improvement efforts. He also served 2 years in mortgage banking as an originator.

Examples of Damian’s experience include:

• Developed a dynamic pricing model for a global aerospace distributor that balances cash creation for excess inventory (20 percentage point reduction in excess), and price and margin expansion for high running parts (resulting in an 11% increase in incremental margin)
• Implemented demand planning process changes including model changes for statistical and machine-learning models, defining demand planning process, and refining optimal forecast selection tool that generated 11% improvement in forecast accuracy
• Established a war room operations for new go-to-market strategy for veterinary distributor, involving the definition of end-to-end commercial processes, customer prioritization, assessment of total addressable market opportunity, and evaluation of conversion impact on margin and capacity

Damian earned his B.S. in Business, Finance, and International Business from Indiana University, Kelley School of Business and is a Level 3 CFA candidate.

Danielle is a Principal at INSIGHT2PROFIT. Danielle has more than 15 years of professional experience including 10 years as a pricing consultant. She has served in various capacities in commercial analytics, e-business, and project management roles.

Specializing in B2B pricing for manufacturers, distributors, and service providers, she leads pricing engagements to ensure long-term sustainable impact. Her leadership extends beyond client engagements to include her previous role as the lead of INSIGHT’s Summer Analyst Program.

Prior to joining INSIGHT, Danielle spent 7 years at Simonton Windows.

Examples of Danielle’s pricing experiences include:

• Drove a 4% improvement in return on sales (ROS) for an industrial configured products manufacturer by shifting from cost-plus to value-based pricing, introducing an integrated quoting solution, holding the sales organization accountable for driving price, and implementing weekly price monitoring
• Led a 2.5% improvement in return on recurring revenue for a professional services provider through a new pricing strategy and infrastructure, differentiated pricing, and emphasis on price adoption and win rate
• Delivered a 30% margin improvement in Year 1 for a manufacturer of electrical equipment by implementing a pricing algorithm and tool to provide differentiated freight rates; continued success includes increasing freight revenue and margin through identification of leakage such as carrier compliance, additional charges, and process changes

Danielle earned her MBA from The Ohio State University, Fisher School of Business, and a M.S. in Quantitative Psychology, from the University of Notre Dame, specializing in finite factor mixture modeling. She also holds a B.S. in Mathematics and a B.A. in Psychology from Marietta College.

Gary is a Principal at INSIGHT2PROFIT, bringing over 20 years of experience dedicated to unlocking growth within the consumer, hospitality, retail, and technology sectors. He co-founded a technology start-up in the dining space, played a pivotal role in the growth of an early online-to-offline hospitality commerce business, and led marketing and e-commerce for a Private Equity-backed B2B enterprise.

Gary is passionate about growing businesses by integrating science (data, algorithms) with art (change management, effectiveness) across industries. He excels in pricing strategy, growth strategy, and general management.

Examples of Gary’s experience include:

• Led discovery for an environmental services business, identifying and implementing opportunities to drive a 10% incremental profit, actions included addressing peer-price-index outliers, improving fee/surcharge realization, enforcing list-prices in advantaged areas, establishing analytics capability, and implementing governance/cadence for sustained gains
• Led assessment and implementation of customer-specific repricing of lists and discounts and pricing quick-wins for a multinational transportation and logistics services company, targeting $45M of incremental profit
• Led assessment and implementation of target inflationary price adjustments, margin floor implementation, measurement and reporting structure and capability for an industrial equipment manufacturer, generating mid-single-digit impact for core products and double-digit impact for parts.
• Led design and implementation of a segmented margin-target model for a transportation services business with nationwide operation, generating 8% revenue impact to the bottom-line during the pilot phase

Gary earned his MBA from Northwestern University, Kellogg School of Management and a B.S. in Engineering and Computer Engineering from McGill University.

Gerry is a Principal at INSIGHT2PROFIT. Gerry has 9 years of experience in pricing and commercial strategy across various roles, including consultant, manager, senior manager, and director. He specializes in B2B pricing, particularly for industrial equipment, heavy machinery, chemicals, and industrial manufacturers and distributors. He has also collaborated with several B2C clients in industries such as leather goods, white goods, face care, and consumer product goods.

Prior to joining INSIGHT, Gerry spent 8 years as part of the Accenture Strategy team in the Pricing and Commercial Strategy group. During his tenure at Accenture, Gerry worked in sales enablement, zero-based budgeting, and in pricing and commercial strategy.

Examples of Gerry’s experience include:

• Led a project contributing $80M in EBITDA improvement over 16 months by implementing a value-based pricing methodology across the portfolio for a heavy trucking OEM
• Achieved a 2.5% net price improvement during inflationary headwinds for a B2B valve and industrial equipment portfolio company encompassing over 30 distinct brands, implemented a configurable custom quoting tool and PowerBI KPI dashboard utilized across 15+ brands, providing ongoing support for continuous improvement over multiple years
• Delivered over $50M in EBITDA improvement as the pricing project lead for an industrial equipment manufacturer through value-based pricing strategy and implementation

Gerry earned his MBA from the Goizueta Business School at Emory University, M.Ed. in Secondary Education and Teaching from the University of Missouri-Saint Louis, and a BBA in International Business from the University of Georgia.

Hank is a Solution Architect at INSIGHT2PROFIT. Hank has over 30 of experience as a mathematician and software engineer and is experienced in solving complex problems in new and efficient ways. He is skilled in computer programming, software architecture and engineering, and systems architecture. As a mathematician, Hank has conducted research in numerical linear algebra, and graph theory.

Prior to joining INSIGHT, Hank has worked in a variety of industries and roles, including an Engineering Team Lead at IBM Watson Health, a Quantitative Research Analyst at Thomson Reuters, and a Systems Engineer for SAIC.

Hank earned his M.S. in Applied Mathematics and Computer Science both from the University of Colorado Denver and is a thesis away from completing his PhD in Applied Mathematics.

Jake is a Director with INSIGHT2PROFIT. Jake has more than 10 years of experience as a pricing professional, supply chain analyst, and B2B consultant. He leads a variety of pricing engagements with a focus on developing customer-specific custom applications and driving long-term profit optimization for clients.

Prior to joining INSIGHT, Jake spent 2 years in supply chain and demand planning for the Service Parts Supply Chain within the Advanced Molecular Imaging team at Philips Healthcare in Cleveland. There he managed demand forecasting and coordination of materials with the procurement and engineering teams.  Jake was also a marketing and global pricing analyst with A. Schulman, where he assisted in establishing a global pricing center of excellence, including leading change management activities and training sales leaders on pricing scorecards.

Examples of Jake’s experience include:

• Drove a 5 percentage point net price contribution to the bottom line of a value-add chemical distributor through managing price adjustments, establishing a culture of value-selling/pricing, and delivering price and margin transparency
• Led the development and implementation of a custom quoting solution at a multi-billion-dollar technology manufacturer to drive price optimization at time of quote, resulting in improved pricing controls and achievement of price realization budget
• Delivered a 4.5 percentage point annual price increase for a rubber and plastics manufacturer through the construction of a price adjustment model, sales workshops and communication training with reps, and driving accountability to results

Jake earned his MBA in Economics from Kent State University, College of Business Administration, and a B.S. in Marketing from Miami University, with a Minor in Decision Sciences.

Jay is Vice President of Information Technology at INSIGHT2PROFIT. Jay has 33 years of professional experience and is a technology leader with a passion for innovation and problem solving.  He has led cross-functional teams in developing software solutions to cultivate and improve business performance.

Prior to joining INSIGHT, Jay was the Leader of Technology at SageQuest a provider of fleet management solutions for small and medium-sized businesses, and Dun & Bradstreet a provider of business decisioning data and analytics.

Jay’s hands-on experience and commitment to continuous learning have been instrumental in driving successful projects.

Joe is the Chief Data Scientist at INSIGHT2PROFIT.  He has 15 years of experience at INSIGHT and over 24 years in total spanning Consulting, Technology, and Data Science. Joe leads the strategy and application of artificial intelligence and machine learning (AI/ML) practice. In his prior roles at INSIGHT, he was involved in the strategy and execution of client engagements, creation of the INSIGHT2PROFIT DRIVE platform, launching custom tools for clients, and modeling and analytics.

Prior to INSIGHT, Joe held various roles in financial software development at Ohio Savings Bank and in consulting software development at Avanade, a provider of innovative digital, cloud and advisory services, industry solutions and design-led experiences across the Microsoft ecosystem.

Examples of Joe’s experience include:

• Directed over 80 engagements leveraging AI/ML across dozens of industries and applications including pricing, demand forecasting, deal scoring, and predictive attrition
• Delivered integrated, real-time machine learning engines including a solution for a $4B metals distributor to eliminate 2 days from the quotation process by estimating the cost of infrequently purchased materials instead of sourcing an actual cost from vendors
• Drove growth at a large food distributor by mining 25M transactions to identify over 4 million cross-sell and up-sell opportunities

Joe earned his M.S. in Data Analytics from Western Governors University and his BBA from Cleveland State University.

Justin is a Managing Principal at INSIGHT2PROFIT and brings 15 years of experience as a management consultant focused on pricing, sales and marketing strategy. Over the past decade, Justin has spearheaded over 70 engagements across various industries concentrating on pricing and profit strategy, resulting in delivering clients more than $1B of value creation.

Prior to joining INSIGHT, he spent several years at a Fortune 500 wholesale distributor, focusing on strategic pricing, private brand management, and commercial analytics.

Examples of Justin’s experience include:

• Collaborated with an industrial holding company to develop a scalable pricing structure and process across more than 40 individual businesses, yielding over $30M of EBITDA impact and 500 basis points margin improvement
• Achieved over $10M of EBITDA impact for an omni-channel building products manufacturer by developing a gross-to-net waterfall that identified key areas of profit leakage and creating corresponding strategies to mitigate them
• Served as a centralized pricing function for a Fortune 500 multinational specialty manufacturer to coordinate pricing strategy and action plans across businesses, executing a $400M pricing action against downward margin pressures

Justin earned his MBA in Corporate Finance and Marketing Strategy & Planning from DePaul Driehaus College of Business, Kellstadt Graduate School of Business and a B.S. in Consumer Economics & Finance from the University of Illinois Urbana-Champaign.

Justin is the Corporate Controller at INSIGHT2PROFIT, bringing 15 years of accounting experience with a proven track record in managing financial operations, internal controls, and ERP implementation. His expertise drives strategic decision-making through precise financial reporting and operational efficiency.

Prior to joining INSIGHT, Justin was the Controller at Vertical Knowledge, the world’s leading AI-enabled data-to-knowledge platform for real-time decisions. ​

Justin earned his MAcc in Auditing and Financial Accounting from Bowling Green State University and a BS in Accounting and Business Administration from Heidelberg University.

Kevin is a Director at INSIGHT2PROFIT. Kevin has more than 10 years of professional pricing experience and specializes in B2B pricing for distributors, manufacturers, and service providers. He leads pricing engagements by providing guidance and direction for Engagement Leads and the overall project team, ensuring quality is consistently delivered.

Prior to joining INSIGHT, Kevin spent ten years in the international container shipping industry. He held various roles across Operations and Pricing. His last role was Director of Yield Management for all North America where he was responsible for pricing strategy for trade lanes with annual revenues over $100M.

Examples of Kevin’s experience include:

• Led an engagement that drove 120 basis points improvement (~$20M) for a client in the rigid packaging distribution industry, involved developing a detailed peer group outlier model to reprice existing business and develop a quoting tool to leverage the pricing model for new business quoting
• Delivered over $6M in price impact for a leading North American customs brokerage through a complex outlier model employing linear multivariate regression to identify target pricing, created Salesforce enablement tools to provide the relatively new commercial team visibility into customer performance and opportunities to increase revenue
• Created a dynamic pricing model to optimize pricing on a weekly basis for an aftermarket auto parts distributor, complemented with a robust reporting suite to identify pricing opportunity for a newly established Pricing Department

Kevin earned his MBA from the Northwestern University, Kellogg School of Management, and a B.S. in Industrial Operations Engineering from the University of Michigan, where he graduated with honors.

Lori is a results-driven B2B marketing leader with over two decades of experience in developing and implementing brand positioning strategies and integrated marketing campaigns that drive demand and shorten complex sales cycles. Currently serving as the Marketing Director at INSIGHT2PROFIT, Lori brings a wealth of expertise in building high-performing teams and implementing strategic marketing plans that deliver substantial ROI.

Prior to joining INSIGHT, Lori was the Vice President of Marketing at BrandMuscle, where she successfully built and led the marketing organization for over a decade. Her role included overseeing all inbound and outbound marketing and brand positioning strategies, as well as the seamless integration and consolidation of budgets, plans, technology, websites, content, and resources through several mergers and acquisitions.

Lori earned her BBA with a minor in Marketing from Cleveland State University.

Luci is a Principal at INSIGHT2PROFIT, bringing over 20 years of specialized B2C and B2B pricing experience, with 17 years dedicated to leading pricing teams. Serving as a trusted advisor to C-suite executives and Private Equity Managing Directors, Luci focuses on pricing excellence within the manufacturing, distribution, and service provider sectors.

Prior to joining INSIGHT, Luci spent 11 years in Accenture’s Pricing and Commercial Strategy practice, managing engagements in pricing strategy, analytics, execution, governance, and software configuration. His B2B pricing experience covers industries such as appliances, automotive, construction equipment, medical devices, chemicals, and professional services. He also spent 3 years in B2C at Jewel Osco managing pricing from general merchandise, health & beauty to grocery, deli, produce &bakery.

Examples of Luci’s experience include:

• Led the development and implementation of a dynamic model optimizing 320,000 weekly prices for an aftermarket auto parts distributor, achieving 400 basis points year-over-year gross margin improvement in the first year, implemented a robust reporting suite to sustain performance
• Generated over $100M in additional revenue for a multinational industrial company by developing a pricing engine that drove regular price increases for contracted and non-contracted customers, and to support a quoting tool integration with clients Salesforce, led the establishment of a Pricing Center of Excellence (CoE) and enhanced client team skills in negotiation best practices during their contract renewals
• Identified 12% in additional revenue for a professional services client through differentiated rate card modelling, price realization measurement, and leveraging cross sell/upsell opportunities; achieved through a swift assessment of existing price variability across personas and peer groups, informed by their purchasing behaviors

Luci earned his MBA in Marketing & Operations Management from Loyola University Chicago, Quinlan School of Business, a B.S. in Economics and a BA in European Studies from Babes-Bolyai University in Romania.

Matt is the Senior Vice President of Private Equity at INSIGHT2PROFIT. With over 25 years of diverse experience in commercial, private equity, and management consulting industries, Matt enhances the Commercial Leadership Team’s knowledge of private equity clients’ challenges and identifying opportunities to deliver capabilities and unmatched value across all stages of the deal lifecycle.

Matt’s expertise spans the commercial landscape, encompassing pricing, revenue management, marketing, loyalty programs, sales, distribution, demand planning, inventory, and channel and merchandizing strategies across various industries. He collaborates with private equity firms and C-suite executives, including CEOs, Chief Commercial Officers, Chief Marketing Officers, Chief Data & Analytics Officers, Chief Revenue Officers, Chief Risk Officers, Chief Digital Officers, and other leaders to develop targeted strategies aimed at maximizing enterprise value and minimizing risk.

Before joining INSIGHT, Matt led strategy and oversaw the delivery of large-scale value creation projects in diverse industries. He built and managed high-performing client relationship organizations and played a key role in transformative turnarounds and growth initiatives at companies such as Equifax and Revenue Analytics.

Matt earned his B.S. in Management from Southern Cross University.

Mike is a Vice President of Private Equity at INSIGHT2PROFIT, where he has over 15 years of pricing experience across multiple industries and within the consulting field. He specializes in B2B pricing strategy & implementation for distribution, manufacturing, and service providers. Mike has led more than 3 dozen engagements at INSIGHT, excelling in identifying profitability improvement opportunities and offering pragmatic solutions to change management to ensure tangible financial benefits are achieved.

Prior to joining INSIGHT, Mike managed a pricing team at GOJO Industries, focusing on establishing market-based pricing for its PURELL line and heavy-duty cleaning products. During this period, Mike lead the launch of the pricing function within Salesforce.com, along with additional data & systems integrations within the pricing domain.

Examples of Mike’s pricing experiences include:

• Drove over $100M in price improvement for a national sanitation services provider through the launch of an optimized pricing engine, differentiated price increases, and enhanced leakage management
• Led a $20M margin improvement initiative for a primary supplier of packaging solutions by identifying and correcting profitability outliers, implementing a process for strategically addressing cost increase events, and launching price management tools to support optimization of freight recovery and surcharge capture
• Delivered over $20M in margin improvement for a leader in lubricant sales & distribution services through the establishment of a value-based pricing strategy, development of integrated pricing tools, and robust change management program

Mike earned his MBA in Finance and a B.A. in International Business from the University of Akron, College of Business. He has also studied at the Rennes International School of Business in France.

Mike is Vice President of Financial Planning and Analysis at INSIGHT2PROFIT. Mike is a seasoned professional with extensive experience in budgeting, forecasting, and reporting.

Prior to joining INSIGHT, Mike was the Manager of FP&A at Elixir Rx Solutions (formerly Envision Rx), a pharmacy benefit management company.

Mike earned his BBA from The University of Akron.

Mike is the Director of Client Solutions at INSIGHT2PROFIT. Mike has more than 20 years of experience providing value through the wise application of technology. He is proficient in driving improvements, finding technical solutions, and providing product support and maintenance

Prior to joining INSIGHT, Mike held several leadership positions including Chief Technology officer for Eurofins TestOil, a full-service oil and fuel testing laboratory, and Enterprise Architect at Elixir, a pharmacy benefits and services organization. He also co-founded HyperProductive, LLC a custom software development company.

Nick is a Director at INSIGHT2PROFIT, bringing more than 20 years of professional experience in a variety of commercial leadership and pricing roles. He has worked with B2B manufacturers and distributors across multiple markets, with particular depth, in the healthcare and life sciences industries.

Prior to joining INSIGHT, Nick led the Respiratory Therapy business unit for Invacare Corporation, a $1B manufacturer of home and long-term care medical products. During his time at Cardinal Health, he led the development and commercialization of their private label offering in the home health market. Nick also dedicated nearly 15 years with STERIS Corporation, in various capacities including Product Management, Strategy & Corporate Development, and Financial Planning & Analysis.

Examples of Nick’s experience include:

• Led an engagement resulting in over $85M in price improvement for a leading crane rental company, achieved through standardizing pricing and quoting processes, implementing a differentiated pricing model, developing a performance management system, and partnering with the client to drive change in the sales organization
• Drove a 4pp improvement in Return on Sales (ROS) for one of the world’s largest providers of replacement medical parts by implementing a differentiated price increase and quote tool for new business.
• Led a 5pp improvement in ROS for a leading provider of packaging supplies through a series of differentiated price increases and the development of robust price management tools to identify and address sources of margin leakage

Nick earned his MBA in Marketing and Strategy from Case Western Reserve University, the Weatherhead School of Management, and a BSBA in Finance from The Ohio State University, Fisher College of Business.

Rebecca is a Director on the Transaction Services team and is a results driven professional with over 20 years of experience supporting private equity firms and their portfolio companies in capturing value creation opportunities.

As a Director at INSIGHT, she is responsible for uncovering profit opportunities for clients during buy-side and sell-side diligence and other transaction-related needs. She accomplishes this by working closely with clients and leveraging INSIGHT’s Profit Analytics solution, to deliver results that inform strategic decisions and provide visibility to the value creation roadmap during the M&A process.

Prior to INSIGHT, Rebecca served as Vice President at KeyBanc Capital Markets, where she led clients through the origination and execution of public equity offerings, including due diligence support and investor strategy guidance. Additionally, she assessed recapitalization alternatives, analyzed shareholder opportunities and managed the preparation of shareholder reporting material.

Rebecca earned a B.S. in Finance and Accounting from the University of Colorado Boulder, Leeds School of Business.

Rob is Vice President of Quality at INSIGHT2PROFIT. Rob has over 14 years of progressive experience in finance and information technology and brings a demonstrated, consistent track record of driving impactful initiatives and delivering tangible results across various roles.

Prior to joining INSIGHT, Rob held the position of Senior Director of Finance & Information Technology at Sunrise Windows, Inc., where he oversaw both the finance and IT functions. He led a successful turnaround plan that saw a 280% total increase in EBITDA and a successful private equity exit.

Examples of Rob’s experience include:

• A broad array of enterprise systems implementation and administration experience, including the single-handed design and implementation of an org-wide data warehouse, Azure migration and administration, and overseeing successful ERP migrations across three independent business units
• Designed and implemented a customer profitability and freight expense model that allowed the organization to identify and divest several unprofitable product lines and sales territories, increasing EBITDA margins by ~1,800 basis points
• Led a technology strategy during the COVID-19 pandemic, transitioning the salaried workforce from 95% on-premises to 100% remote in a two-week span
• Led an incident response team following a systems breach, ultimately resulting in zero loss of data, zero production downtime, and full mitigation of outstanding vulnerabilities

Rob earned his M.S. in Accounting and his BBA in Accounting from The University of Toledo.

Ryan is a Vice President of Private Equity at INSIGHT2PROFIT, leveraging over 15 years of experience as a seasoned business leader. He consistently drives measurable positive margin impact through strategic development and the implementation/execution of pricing and other margin-enhancing initiatives.

Ryan has led over 75 engagements globally, demonstrating expertise in commercial pricing structures, analytics, modeling, and price measurement and execution. His proficiency extends to working knowledge of Business Intelligence (BI), Margin Management, Contract Strategy, Market Assessment, Competitive Assessment, Communications, Strategy, Business Development, and R Studio.

Prior to joining INSIGHT, Ryan spent a decade at Booz Allen as a Management Consultant working in strategy and design as well as in a “price to win” capacity within their business operations practice.

Ryan earned his MBA in Change Management and a B.S. in Marketing/Marketing Management from North Central College. He completed advanced coursework in Advanced Business Analytics from Indiana University, Kelly School of Business.

Shelton is a Director at INSIGHT2PROFIT. Shelton has over 5 years of experience leading and supporting clients in revenue management, profitability strategies, and execution. He has led engagements with more than ten clients at INSIGHT, spanning across more than 7 industries, including aerospace parts distribution, telecommunication services, field services, and consumer packaged goods. His expertise encompasses diverse channels, including B2B, B2C, and B2G. While Shelton prioritizes the establishment of meaningful pricing and profitability strategies for his clients his primary goal is to deliver tangible outcomes that provide significant ROI. Shelton has driven over $100M of margin improvement during his time at INSIGHT and led engagements spanning North America and EMEA​.

Examples of Shelton’s experience include: ​

• Led a $50M+ margin improvement for a leading field services provider with more than 40 locations through a differentiated price increase, new pricing architecture, and enhanced leakage management​
• Drove improvement in product adoption through the development of a go-to-market subscription and bundling pricing and product strategy for a telecommunications provider
• Delivered a 5% improvement to gross margins for an advanced materials company through net price increases, refined pricing architecture, price-performance management system, and the support of the development of a pricing function​

Shelton earned his B.S. in International Business, Finance and Accounting from Baldwin Wallace University.

Tom is a Senior Advisor at INSIGHT and partners with C-Suite executives to architect major pricing and commercial strategy transformations, bringing deep expertise in digital commerce, negotiations, and customer and market analytics. A globally recognized thought-leader, author, and key contributor to several books including Selling Through Someone Else, The Oxford Handbook of Pricing Management, and Contextual Pricing, Tom is frequently cited in the press for his perspectives on consumer behavior, price, and luxury. Tom brings a unique perspective to his work, and trains client leaders and sales teams on mastering the role of brain chemistry in negotiation effectiveness.

Prior to joining INSIGHT, Tom spent 15 years as the global leader of Accenture’s Pricing and Commercial Strategy Practice and was a member of the NA Leadership Team of CEO and Growth Strategy. He served in an executive role at a price and profit optimization software company and has held various leadership positions in consulting and industry.

Tom has a graduate level education in both Psychology and Finance/Strategy.