Case Study: Competitive Pricing Landscape
Do You Know How Your Pricing Compares to Your Competitors?
This chemicals supplier surfaced facts about their competitive positioning and market expectations for price increases in order to profitably institute pricing actions.
The Challenge
An industrial chemicals supplier had limited insight on its price positioning within the industrial market compared to their key competitors. The business believed they were priced too high relative to their competition and that they had been more aggressive with historical price increases, leading them to believe they could not make price adjustments without losing to the competition.
The Solution
We conducted a market research study to collect distributor and end-user perceptions via:
- 20 in-depth interviews with large distributors and end-users
- Online survey of 200 end-users
- Competitive web-scrape across 6 distributors
