Packing and Label Manufacturer
Is Low Price Realization Affecting Your Margin Growth and Profitability?
Streamlining Pricing Strategy to Unlock Growth
Unified tools and data drive a $21M margin impact and 90% price realization over four years.
Following mergers and acquisitions, a client faced declining margins and fragmented pricing practices across business units. INSIGHT developed a centralized master data source, a custom pricing model, and a tailored quoting application to align pricing with business value and market dynamics. Measurement tools were implemented to track and manage price impact effectively. These solutions delivered a $21M margin improvement over four years, achieved 90% price realization, and established a unified approach to pricing and performance management.
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Situation
Navigating Complexity to Drive Pricing Excellence
- Pricing is complex due to a wide range of services, different competitive profiles, and ability to customize products
- After a series of mergers and acquisitions, new leadership wanted to understand margin decline and opportunities for growth
- Historically, the client struggled with price realization, vendor cost increases, and the ability to measure impact of pricing initiatives
- Limited product segmentation, including pricing distinct or custom offerings lower than commodity offerings
- Each business units handled pricing and cost differently, and there was a desire for a more unified approach, including supporting systems to understand and measure performance
Approach
Building Smarter Pricing Solutions
- Developed a central master data source to remove all offline excel work
- Built a custom pricing model that accounts for their unique business value based on products, services, and markets to set target margin recommendations for new and existing customers
- Built and implemented a tailored quoting application with the ability for client to experiment with and adjust model parameters
- Built measurement tools to accurately measure and manage price impact
- The scatter chart is reflective of individual customers and products (color is reflective of product line)
- The bottom right quadrant (highlighted in red) shows areas where client had cost increases but didn’t raise prices thus eroding margin
- Company was lacking process to ensure successful price adjustments and pinpoint which customers and products to address