Dynamic, intelligent solutions powered by leading AI/ML technologies.
More than a trend or an afterthought, INSIGHT has been a practitioner of AI/ML technologies for over ten years to discover data insights, optimize outcomes, and experiment with alternatives.
Our AI/ML methods are core to delivering EBITDA growth outcomes across hundreds of client engagements and dozens of industries.
Beyond just generative AI, INSIGHT brings a combination of pricing and profitability expertise and in-house data science capabilities to implement impactful solutions across a business’s growth journey. Our data science and AI capabilities deliver outcomes such as:
- Key Profit Drivers
- Customer and Product Micro-Segmentation
- AI-Informed to AI-Powered Price Modeling
- Churn Management
- Forecasting
- Price Testing
- Product Recommendations
- Statistical Tuning
As partners, we understand that each of our clients face a unique set of challenges and growth goals. We don’t get caught up in the academic theory of AI/ML or force a cookie-cutter approach. Instead, we leverage the best available frameworks in the marketplace to solve your specific business challenges and produce desired outcomes. Some of the methodologies we leverage with our clients include:
- Gradient-boosted tree-based machine learning algorithms, including XGBoost and Microsoft LightGBM
- Randomized controlled trials (“A/B Testing”)
- Clustering algorithms such as affinity propagation and k-means
- Optimization algorithms such as simplex and mixed integer programming
Common Challenges
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Value Drivers of Price
Surface historical patterns beyond intuition to understand what customer and product attributes and other mechanisms your business uses to drive pricing—inadvertently or not. Then, leverage that new knowledge to optimize your pricing model.
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Customer & Product Segmentation
Create groups of customers or products with similar behaviors or characteristics to segment these cohorts for robust, differentiated, and optimal intervention.
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Margin Management & Customer Retention
Understand where and why customer behavior has changed and how margins are affected. Then, algorithms are configured to alert and inform intervention strategies.
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Highly Transactional Businesses
Fully capture the nuances of market pricing where a rich set of customer and product attributes may contribute to valuable micro-segments that drive further price optimization.
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Forecasting, Supply Chain & Inventory
Gain a clearer understanding of demand trends and a reliable methodology to predict the amount of inventory needed at any point in time to meet current demand and optimize inventory costs.
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Semi-Transparent Pricing or Competition
Understand price vs. volume trade-offs, their impact on margin or other growth goals, and strategies to manage competitive matching where applicable.
Meet Our Experts
With over 250 dedicated pricing strategy experts, our team helps businesses achieve profit and EBITDA growth through our process proven on over 800 engagements since our founding in 2006.