Market Intelligence
Proven methodologies to deliver data-informed solutions for business growth.
Market intelligence enables you to increase your pricing strategy impact by utilizing market-based evidence to support hypotheses, understand the why, and promote informed decision-making.
INSIGHT has a broad set of capabilities that enable us to collect and translate intelligence across most market types and topics of interest to answer your unique business questions.
Our focus on pricing and commercial growth strategies gives your team the confidence to turn data into action and make informed decisions about your most important profitability challenges.
We use industry-standard methodologies coupled with a tailored approach to derive value-added insights directly from your markets, utilizing any combination of the following:
- In-Depth Interviews: Meaningful conversations with industry participants
- Quantitative Surveys: Sampling a large number of respondents to collect quantitative insights on perceptions and behaviors
- Voice-of-Customer: Insights from in-depth interviews and surveys to understand customer perceptions
- Statistical Techniques: Utilize survey techniques such as conjoint analysis, MaxDiff, Van Westendorp, or Gabor Granger
- Competitive Data Gathering: Automated scraping of public websites for pricing and other relevant data, such as product positioning, customer rating, in-stock products, etc.
The output of our market intelligence is not just information. We deliver strong insights that are turned into actions that drive a positive financial impact on the business.
Common Challenges
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Customer Purchasing Criteria
What are your customers’ most important purchasing criteria (price, quality, availability, brand, supplier relationship, technology, etc.), and where does the price fall on that list?
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Customer Price Sensitivity & Willingness to Pay
Understand how price-sensitive your customers are, what they are willing to pay for a specific product, service, or solution, and the revenue and profit optimizing price.
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Price and Value Position vs. Competitors
Discover how you are priced versus your competitors and how your customers perceive your value versus your competitors.
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Switching Suppliers
Understand the likelihood of customers switching suppliers and what factors prevent switching or trigger partnership re-evaluation.
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Volume Declines
Surface whether price is the root cause of volume changes or if other factors are at play, such as lower industry volume, value perception challenges, or inventory. Utilize learnings to inform strategies that improve volume and margin outcomes.
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Price Packaging & Setting
Learn how to best package (e.g., bundle) and price a product or service to align value and price optimally.
Here's What Our Clients Are Saying
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Meet Our Experts
With over 250 dedicated pricing strategy experts, our team helps businesses achieve profit and EBITDA growth through our process proven on over 800 engagements since our founding in 2006.
Alyssa Jaglowicz
Alyssa is a Market Intelligence Consultant at INSIGHT2PROFIT, with over 5 years of experience in market intelligence. Alyssa has a strong background in B2C and B2B market research. Her expertise lies in both qualitative and quantitative primary market research. She is involved in designing research plans, deploying effective data collection methods, and conducting thorough analysis to translate findings into actionable business strategies.
Prior to joining INSIGHT, Alyssa spent time in foodservice market research at Technomic, Inc., focused on designing and implementing B2C research projects for global foodservice companies. Her responsibilities included gathering, analyzing, and interpreting data about markets, consumers, and competitors to support client decision-making. She also spent 2 years at ALE Solutions focused on data analytics including collecting, processing, and analyzing data.
Alyssa earned a B.S. in Statistics from the University of Iowa.
Andy Banyas
Andy is the Director of Market Intelligence at INSIGHT2PROFIT, possessing over 16 years of experience. Andy has overseen consulting engagements across a diverse array of B2B and B2C markets, encompassing packaging, industrial equipment, building materials, industrial distribution, SaaS solutions, EdTech, and consumer durables and nondurables.
Throughout his career, Andy has led hundreds of market intelligence engagements for private equity firms, Global 500 companies, and other industry leaders, facilitating revenue and profit growth through actionable market insights. He specializes in designing complex research programs leveraging expert interviews, survey research, and secondary data sources to compile the necessary market and competitive intelligence for successful long-term strategies. His areas of expertise include voice-of-customer analysis, competitive intelligence, market size assessments, channel intelligence, and identifying customer needs.
Prior to joining INSIGHT, Andy spent 13 years at The Freedonia Group, a provider of market intelligence consulting services for strategic decision-making in B2B and industrial markets. In his last five years at Freedonia, Andy led their Custom Research division, overseeing research delivery and revenue growth. Prior roles at Freedonia included Project Manager and Senior Research Analyst, where he refined his skills in competitive intelligence, market analysis, voice-of-customer analysis, primary research, consulting, and project management.
Andy earned his M.A. in Economics from Cleveland State University and a B.A. in Economics and International Affairs from Xavier University.
Don Sabatini
Don is a Manager of Market Intelligence at INSIGHT2PROFIT, boasting over 30 years of experience in market intelligence and strategy across diverse industries and client challenges. His expertise lies in market and competitive strategy, as well as market research, with a diverse background encompassing multiple industries including energy, communications, financial services, building and construction, utilities, and consumer packaged goods.
Before joining INSIGHT, Don served as a Senior Analyst at The Freedonia Group, refining his research and consulting skills. He actively participated in designing and implementing numerous research projects across multiple end markets, involving in-depth interviews, surveys, and secondary research focused on gathering market insights to help drive client market strategies.
Don dedicated 24 years to Dorsey & Company, where he played a key role as a Senior Associate in developing marketing strategy solutions for clients. His responsibilities included managing project teams and fostering client relationships. He also served as the Director of Business Solutions at Nerac, a global research and advisory services firm. In this role, Don contributed to business and market strategy, competitive intelligence, and market research projects.
Don earned his MBA in Marketing from Case Western Reserve University, Weatherhead School of Management, and a B.A. in Political Science from Lakehead University.
Emily Zocchi
Emily is a Market Intelligence Manager at INSIGHT2PROFIT, boasting over 7 years of experience in market intelligence and consulting. Emily has a strong background in market research and healthcare research. Her expertise lies in survey design, administration, and analysis.
During her tenure as a Project Manager and Analyst at Crossroads Group, Inc. and The Freedonia Group, Emily spearheaded research projects across various building and construction markets. Her responsibilities included market sizing, voice of customer analysis, and competitive intelligence, covering areas such as whole home waterproofing, global residential and industrial pipes, cool roofing, roofing materials, cabinetry, and bathroom fixtures and fittings.
Emily’s professional journey as a Market Research Analyst began at The Freedonia Group. In this role, she spearheaded research projects across various building and construction markets. Her responsibilities included market sizing, voice of customer analysis, and competitive intelligence, covering areas such as whole home waterproofing, global residential and industrial pipes, cool roofing, roofing materials, cabinetry, and bathroom fixtures and fittings.
Emily earned a B.S. in Psychology from the University of Mount Union.
How Do Customers Perceive Your Business Versus Competitors?
This Industrial Chemicals Supplier utilized market and competitive intelligence to understand customer perception and validate the optimal price adjustment strategy.
Our Insights
Uncover why volume declines are occurring in your business and the best way to respond to support your strategic pricing goals.
Learn how to leverage price sensitivity to capture customer value, reduce churn, and maximize profits.
Ensure your pricing strategy delivers desired results and bottom-line revenue impact through effective price realization methods.
Discover how data enables you to make critical business decisions and shape pricing strategies with confidence.
Learn how market intelligence can identify growth opportunities for your business through data-driven research.
In a competitive landscape changed by COVID-19, it’s more important now than ever to quickly gain visibility into the opportunities and risks of target companies.
How to adjust your pricing strategy to address price fatigue and meet profit goals.