Improve ROI with Micro-Segmentation Marketing and Pricing Strategies Customized to Your Business
Our clients have a complex array of customer types and product or service offerings, and what we often see are simple forms of pricing segmentation in place that are sufficient for traditional go-to-market strategies or sales force alignment. However, this degree of segmentation leaves considerable opportunity on the table by not tapping into how the intersection of customers, offerings and orders provides varying degrees of pricing power. INSIGHT2PROFIT’s micro-segmentation is designed to get to the right price for each customer, product or service, and order, and it involves both qualitative and quantitative methods.