AI/ML Pricing Engines

Pricing engines designed with your business goals at the forefront.
We collaborate with our clients to build custom algorithms that reflect your business’s unique customer, product, market, and other relevant factors to deliver price recommendations you can be confident in.
We are practitioners, leveraging best-in-class frameworks and AI/ML techniques to accelerate and enrich recommendations for desired business outcomes. Our models are not built in a black box, but instead developed alongside our clients such that they are understood and backed by quality data and real-world feedback. We are committed to monitoring, measuring, and adjusting your pricing engine over time to ensure pricing is optimized to deliver desired outcomes based on identified KPIs.
We ensure price recommendations are reliably delivered to our clients based on their technology needs, offering solutions such as:
- Software Integrations: Where effective workflows already exist, we integrate into client systems—ERPs, CRMs, CPQs—to minimize disruption and maximize adoption
- Tailor-Built Applications: Where there may be gaps in workflows, we offer tailor-built applications for either a short-term bridge or a permanent solution to access price recommendations
- Model Parameter Management: For clients who appreciate a higher level of control, this interface gives teams the ability to make model parameter adjustments and experiment with possible outcomes
At INSIGHT, we understand the importance of high-quality data in order to leverage AI/ML techniques fully and reliably. To ensure we are using data safely and effectively, we have a rigorous development process in place for all our technology solutions.
Common Challenges
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Market or Business Changes
Changes in the market, supplier conditions, or business goals can lead to stale pricing algorithms. Our dynamic pricing engines are built to be responsive to these changes, and our industry experts provide strategic adjustments as appropriate.
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Lackluster Price Adjustments & Realization
Broad-based or ‘peanut butter spread’ price adjustments create missed opportunities and generate unnecessary customer friction. Our pricing engines generate smarter price recommendations aligned to market conditions and strategic goals, increasing price realization.
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Clarity & Collaboration vs. Black Box
Many businesses find themselves with black box models they can’t understand or explain. Our algorithms are built with you to ensure clarity and are supervised to ensure they are managed and optimized appropriately over time with your goals in mind.
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Commercial Adoption
It’s never as easy as setting the right price; your commercial team needs to understand it and use it. We minimize friction by integrating pricing engines with existing systems and workflows or bridging gaps with tailored applications designed to meet unique business needs.
Meet Our Experts
With over 250 dedicated pricing strategy experts, our team helps businesses achieve profit and EBITDA growth through our process proven on over 800 engagements since our founding in 2006.
Andrew Boronka
Andrew is a Principal at INSIGHT2PROFIT. He has more than a decade of experience driving pricing excellence and enhancing client experiences across various sectors including manufacturing, industrial, B2B2C consumer, and distribution. He has led price transformation initiatives across more than 25 engagements contributing to over $200M in EBITDA impact through pricing transformation.
Examples of Andrew’s experience include:
- Implemented multiple quoting tools and pricing engines, achieving significant impact in the waste management service sector driving $1M of impact within the first 90 days of the pilot and $50M during the subsequent national rollout
- Execution of many value-based pricing frameworks within global industrial manufacturing resulting in over $70M of EBITDA generation over multiple years
- Reduced Pay Per Click Marketing (PPC) spend by $7M through A/B testing for a supplier of residential building materials
- Utilized competitive benchmarking through web-scraping within the ecommerce space to help drive $14.5M in margin improvement through price within the first 4 months
Andrew earned his B.S. in Accounting from The University of Akron and an A.A. in Business Administration from North Central State College.
Damian Ventresca
Damian is a Director with INSIGHT2PROFIT with over 12 years of commercial and operational experience. His background includes roles in Sales, Corporate FP&A, and 7 years dedicated to Pricing Consulting. Damian specializes in B2B pricing strategy and execution, as well as demand planning and inventory management. He has led numerous engagements globally with manufacturing, distribution, and service clients, serving as a subject matter expert in price measurement for INSIGHT.
Prior to joining INSIGHT, Damian spent 3 years in corporate FP&A as a Senior Analyst for a large private equity owned business, contributing to profit improvement efforts. He also served 2 years in mortgage banking as an originator.
Examples of Damian’s experience include:
- Developed a dynamic pricing model for a global aerospace distributor that balances cash creation for excess inventory (20 percentage point reduction in excess), and price and margin expansion for high running parts (resulting in an 11% increase in incremental margin)
- Implemented demand planning process changes including model changes for statistical and machine-learning models, defining demand planning process, and refining optimal forecast selection tool that generated 11% improvement in forecast accuracy
- Established a war room operations for new go-to-market strategy for veterinary distributor, involving the definition of end-to-end commercial processes, customer prioritization, assessment of total addressable market opportunity, and evaluation of conversion impact on margin and capacity
Damian earned his B.S. in Business, Finance, and International Business from Indiana University, Kelley School of Business and is a Level 3 CFA candidate.
Joe Bogner
Joe is the Chief Data Scientist at INSIGHT2PROFIT. He has 15 years of experience at INSIGHT and over 24 years in total spanning Consulting, Technology, and Data Science. Joe leads the strategy and application of artificial intelligence and machine learning (AI/ML) practice. In his prior roles at INSIGHT, he was involved in the strategy and execution of client engagements, creation of the INSIGHT2PROFIT DRIVE platform, launching custom tools for clients, and modeling and analytics.
Prior to INSIGHT, Joe held various roles in financial software development at Ohio Savings Bank and in consulting software development at Avanade, a provider of innovative digital, cloud and advisory services, industry solutions and design-led experiences across the Microsoft ecosystem.
Examples of Joe’s experience include:
- Directed over 80 engagements leveraging AI/ML across dozens of industries and applications including pricing, demand forecasting, deal scoring, and predictive attrition
- Delivered integrated, real-time machine learning engines including a solution for a $4B metals distributor to eliminate 2 days from the quotation process by estimating the cost of infrequently purchased materials instead of sourcing an actual cost from vendors
- Drove growth at a large food distributor by mining 25M transactions to identify over 4 million cross-sell and up-sell opportunities
Joe earned his M.S. in Data Analytics from Western Governors University and his BBA from Cleveland State University.
Jonathan Durkee
Jonathan brings over 20 years of experience in the B2B software industry primarily in product and general management to his role as Chief Operating Officer at INSIGHT2PROFIT.
Prior to joining INSIGHT, Jonathan was with Verizon Connect where he served as General Manager for a business unit focused on expansion into a new product category while also serving as Vice President of Product Management for the large and rapidly growing core GPS vehicle tracking segment. Jonathan has experience serving customers of all sizes, with companies at all stages of growth as well as experience working in and across multiple functions.
Jonathan earned his B.A. in Mass Communications from Miami University.
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