Software Integration
Maximize your speed to impact with the right price in the right place.
When the right place is within your existing infrastructure or tech stack, such as a CRM or an ERP, we provide API integrations that can be easily implemented for high performance and a smooth experience for users.
INSIGHT’s software integrations enable quality price recommendations to flow through your business systems via our enterprise-grade platform. Our highly scalable and reliable integrations create opportunities to drive maximum performance through capabilities such as:
- Limited disruption and change management for sales teams by utilizing existing systems and workflows
- Accelerating price changes through feedback loops that analyze results and enable constant learning and improvement
- A/B testing to further optimize price through experimentation
- Generating a high-fidelity picture of key metrics around impact, win rate, and more
We take an integration-first approach because it reduces friction in your organization and maximizes likelihood of adoption, resulting in greater speed to impact. We keep the level of work for our clients very low and provide continued support to ensure success from testing to implementation, and throughout our partnership lifecycle.
Common Challenges
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Reduce Friction
Our goal is to minimize disruption in your commercial organization. INSIGHT’s software integrations reduce friction because they enable commercial teams to use effective systems, processes, and workflows that are already in place.
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Increase Adoption
We understand how difficult change can be in a sales organization. Our integrations minimize the change a salesperson feels, which increases the likelihood of adoption of quality price recommendations.
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Increase Price Impact
Price optimization is accelerated through integration because it enables consistent feedback loops from quality performance metrics that provide opportunities to test and enhance pricing.
Meet Our Experts
With over 250 dedicated pricing strategy experts, our team helps businesses achieve profit and EBITDA growth through our process proven on over 800 engagements since our founding in 2006.
Mike Smith
Mike is the Director of Client Solutions at INSIGHT2PROFIT. Mike has more than 20 years of experience providing value through the wise application of technology. He is proficient in driving improvements, finding technical solutions, and providing product support and maintenance
Prior to joining INSIGHT, Mike held several leadership positions including Chief Technology officer for Eurofins TestOil, a full-service oil and fuel testing laboratory, and Enterprise Architect at Elixir, a pharmacy benefits and services organization. He also co-founded HyperProductive, LLC a custom software development company.
Sierra Leonard
Sierra is the Senior Product Manager of Applications and Integration at INSIGHT2PROFIT. Specializing in B2B software and technology implementation, Sierra is committed to designing and managing solutions that create long-term profit impact for clients and their communities. She achieves this by identifying and capitalizing on profitability opportunities with tailored technology solutions and targeted change management strategies.
Sierra has over six years of experience at INSIGHT, spanning both Pricing Strategy and Product Management.
Examples of Sierra’s experience include:
- Collaborated with dozens of clients across manufacturing, distribution, and professional services, utilizing product practice frameworks to facilitate solution requirements gathering and development of user-centric application designs
- Supported the design and implementation of a quoting solution for a national business service provider. This solution empowered an in-field sales team to quickly make strategic pricing decisions on multi-million-dollar contracts, creating 10% EBITA impact in the first year
- Led the design and development of a global price management solution for a $5B specialty chemicals manufacturer, this solution minimized manual pricing efforts and eliminated order entry errors, generating 2.5% of impact on touchable revenue
Sierra is a Certified Scrum Product Owner (CSPO) and earned her B.S. in Accounting from Case Western Reserve University.
Todd Ewing
Todd is the Director of Product Management at INSIGHT2PROFIT, bringing more than 2 decades of experience to his role. Focused on the B2B software and technology space, Todd is dedicated to developing and managing solutions that help clients achieve significant profit gains for their business and community. He accomplishes this by identify and realizing profitability opportunities through tailored technology solutions.
Prior to joining INSIGHT, Todd held pivotal roles at LeadingAgile, Verizon Connect, Fleetmatics (acquired by Verizon Connect), SageQuest, and Hoover’s, a D&B company.
Examples of Todd’s experience include:
- Over 11 years in the high growth, SaaS technology sector, guiding companies through transitions from start-up to mid-sized IPO, and eventually serving as the growth engine of a Fortune 10 company
- Managed SaaS solutions across every stage of the product lifecycle
- Designed and managed the development of 2 telematics software platforms from inception, involving hands-on development, cycle management, and daily decision-making under high pressure
- More than 5 years managing international product lines, balancing local product requirements and portfolio investment between global growth and North American market needs
Todd earned his B.A. in English and B.S. in Mass Communications at Miami University.
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