Lori Alba
Lori is a results-driven B2B marketing leader with over two decades of experience in developing and implementing brand positioning strategies and integrated marketing campaigns that drive demand and shorten complex sales cycles. Currently serving as the Marketing Director at INSIGHT2PROFIT, Lori brings a wealth of expertise in building high-performing teams and implementing strategic marketing plans that deliver substantial ROI.
Prior to joining INSIGHT, Lori was the Vice President of Marketing at BrandMuscle, where she successfully built and led the marketing organization for over a decade. Her role included overseeing all inbound and outbound marketing and brand positioning strategies, as well as the seamless integration and consolidation of budgets, plans, technology, websites, content, and resources through several mergers and acquisitions.
Lori earned her BBA with a minor in Marketing from Cleveland State University.