Determining the perfect price for your product isn’t easy. There are many variables that can have an impact on setting that price—and actually getting customers to pay it—all while bringing in your desired profit.

There are three areas that should be taken into consideration when determining your target price: your product, your customers and the order. Find out how to take the guesswork out of pricing in this short pricing insight video:

Check out our free guide, “The Path to Risk-Free Profitability.”